FMP: Review Of Final Major Project

The final outcome of my project is a promotional reel for my own music festival ‘ICON Music Festival’ consisting of promotional posters, festival merchandise, web and app concepts and a festival electronic pass. A combination of research and concept experimentation from a variety of all mediums of art has allowed me to successfully develop my very own branding visuals for my music festival.By initially planning out my journey in this project using a final major plan has allowed me to not only stay motivated and on track but constantly reminded me of tasks I should carry out to help maximise my creativity. My blog has allowed me to look deeper and evaluate my own work on a regular basis to again push myself to further develop my work – by taking what works well and moving it onto the next step, allowing my work to move from strength to strength and dismissing as much weaknesses as I can.The first target I set myself in this project was to carry out effective primary and secondary research – trying not to go off subject but to be experimental; which I believe I successfully met by not just researching the obvious and going that extra mile to fly to Paris with a fellow class mate to capture and understand my theme more. The second target was to creatively respond to each artist I research which again I think I met – however looking back would of liked to done a bit more of. My last target was to finish my final pieces and effectively present them in a way that looks professional and authentic, I do think considering my health problems successfully met this target, however if I didn’t stumble upon those problems would of liked to do much more.Reflecting on my project overall I have thoroughly enjoyed it, but due to my serious health problems I believe I have been held back slightly as I focused on my health.Throughout the project I have received quite a lot of positive feedback for peers, with the main point of how much they like the openness of my research and then my response to each artist that links with my project, being a strength. What has been extremely useful for me is due to my broad artist references I was able to converse with my peers and tutors to get further artist and events that they think linked into what I was going for – however each advice point I received had a completely different creative viewpoint which allowed me to stretch myself even more.Over this project for me one lesson has been very prominent, that no matter how much you plan your steps – something can easily can become an obstacle and stop you in your ways, which in this case was my health resulting in me in hospital and missing out on a lot of time; a reminder to work efficiently and creatively whenever working on a project – and never waste any time! 

[Authors Own, 2014]

FMP: Update

Unfortunately due to a very serious illness I have - for the past week and a bit have been very unwell, which resulted in me being rushed to hospital and because of this haven't been able to fully focus on my  project. However I have been trying my hardest to get my final outcomes completed to be ready for the exhibition, which so far I am quite pleased with. I originally wanted to use this time to physically make some promotional pieces for 'ICON Music Festival' however due to being unwell, haven't had the time to, alongside being advised by doctors to take it easy. Saying that it may of worked in my favour as I think all the promotional pieces, for example Festival T-shirts that I was going to print onto, still look as authentic when recreated digitally; Also may work better in the environment of the exhibition after hearing the set up and what limits we get as a student.

FMP: Pattern Theme Making

[Authors Own, 2014]

When trying to respond to Meryl Pataky and Patrick Blanc I didn't have an effective back drop of my own so I wanted to try to create my own floral background. Also whilst responding to those two artist the response I did to Nielly Francoise kept coming back onto my mind and wanted this response to be inspired by what I did then. So here I created a full floral background at first out of primary pictures I took in paris - but then to add the renaissance theme back in - I decided to add pillars, chandelier and parts of a statue into each pattern I made to capture my floral renaissance themed backgrounds. However when I made them the colours to me didn't work - I was after something more powerful and iconic - therefore  I gave the first two patterns ( the most successful) a whole new colour scheme of white and greys - which gave it a much more heavenly and powerful theme to it. To make the posters pop I then decided to add my logo in a canary yellow which I thought worked well -as usually those are the two colours I never put together. As its a music festival it needs music! So I then added the festivals line up of artist on each day to see how it works with the pattern - which turned out successful and left me very happy with the result. However at times the pattern comes across quite harsh and makes the poster very busy and could be hard to read, therefore i'm starting to wonder if I should go with what I originally was thinking and sticking to the iconic colours of black and white? But will it be plain? or will it be simple and slick?

FMP: Patrick Blanc / Meryl Pataky

To bring a majestic atmosphere to the festival I think having a striking installation would be great. I have always loved the work of Patrick Blanc and how his work is so striking yet so clean and simple and Meryl Patakys work I only recently found out about and fell in love with and thought to combine the two would be amazing. So I went about playing around with the created logo and the effects neon and flowers/ plants can bring to it. I thought the neon against a grass wall worked the best however when thinking of it in terms of the festival - at day would it be as effective? So sticking with the same idea I thought what would it look like if I had a larger version of the logo hanging from trees, which is a possible icon festival location, in forestland. which is big enough to still make a statement during the day and during the evening would light up in neon white to bring the majestic atmosphere to the festival.

FMP: Logo Creation

[Authors Own, 2014]

This is my final logo design for my festival - I am very happy with the result as not only does it capture the powerful feeling I wanted it to give out, but it works well in three ways, shown above.
The main logo is the logo shown in the middle with both text and image, however the logo can work with just the image or text standalone. I believe both the image and text if placed alone would be easily identifiable and iconic enough of the 'ICON Music Festival'. I wanted to create a logo that many would be proud to wear, a badge/symbol that they are proud to represent and share - helping them to feel apart of the ICON family - something my target audience is looking for. 

FMP: Florian Nicolle

Although Nicolles style of art isn't what Im going for in terms of the visuals for my project - I really do like her style how she combines text, image and paint strokes together to create her pieces. I then tried it out myself drawing out greek styled statue heads, linking into my renaissance theme, to then digitally adding text and strokes to finally seeing how it works on a poster which for me doesn't work well, I just think its very busy and the image itself presents a problem when placing text on top of it.

FMP: Jee Young Lee / Martin Creed

Running through the Balloons:

[Authors Own, 2014]

[Authors Own, 2014]

Creating An Atmosphere

Following on from David Szauders work and how his still digital work can create an atmosphere, I now look at the work of Jee Young Lee and Martin Creed. Jee Young Lee is an artist that creates environments in a room using various props and materials, I thought it was amazing just how much atmospheres she can create using props, materials, colours and lights - something i want to be captured and shown in the branding of my festival - an atmosphere thats inviting and electric. So I visited the exhibition of Martin Creed 'Whats the point of it?' and what stood out for me is the balloon room, full of only white balloons that he allows visitors to just be totally free in, I felt as if I was a little kid again, free, lively and a silly side definitely came out too , where I would try to fall backwards into the balloons, try to find other people in the balloon jungle etc - that was all done just by filling a space with white balloons! So in response I tried to recreate a very dreamy yet surreal visual in my sketchbook - using cotton wool and circular cut outs of paper. Although I wouldn't use to as part of my branding project its a point of inspiration that could possibly help later on in the project.