FMP: Florian Nicolle

Although Nicolles style of art isn't what Im going for in terms of the visuals for my project - I really do like her style how she combines text, image and paint strokes together to create her pieces. I then tried it out myself drawing out greek styled statue heads, linking into my renaissance theme, to then digitally adding text and strokes to finally seeing how it works on a poster which for me doesn't work well, I just think its very busy and the image itself presents a problem when placing text on top of it.

FMP: Jee Young Lee / Martin Creed

Running through the Balloons:

[Authors Own, 2014]

[Authors Own, 2014]

Creating An Atmosphere

Following on from David Szauders work and how his still digital work can create an atmosphere, I now look at the work of Jee Young Lee and Martin Creed. Jee Young Lee is an artist that creates environments in a room using various props and materials, I thought it was amazing just how much atmospheres she can create using props, materials, colours and lights - something i want to be captured and shown in the branding of my festival - an atmosphere thats inviting and electric. So I visited the exhibition of Martin Creed 'Whats the point of it?' and what stood out for me is the balloon room, full of only white balloons that he allows visitors to just be totally free in, I felt as if I was a little kid again, free, lively and a silly side definitely came out too , where I would try to fall backwards into the balloons, try to find other people in the balloon jungle etc - that was all done just by filling a space with white balloons! So in response I tried to recreate a very dreamy yet surreal visual in my sketchbook - using cotton wool and circular cut outs of paper. Although I wouldn't use to as part of my branding project its a point of inspiration that could possibly help later on in the project. 

FMP: Jeremy Olson / Jananne Al- Ani / Richard Deacon

Jeremy Olson was the next artist I decied to look at due to my interest in geometric shapes, which my response to Dan Mountford reminded of. For me when going to a festival I feel as if we let go and almost show another side of ourselves - whilst dancing and enjoying ourself have no care in the world at who's looking, almost covered by the music - that same feeling I feel the work of Olson reflects, in his work you can still make out the persons face he scrambles but you don't really go to unscramble it - instead you enjoy and appreciate the scrambled version he creates using geometric shapes. So in response to his work using a primary picture I created my own geometric shape and 'scrambled' my models face. Once that was done I was experimenting with different effects and styles that could be applied to the image and came across one that made it look as if the face was a birds eye view of a landscape - which in response to an exhibition I visited by Jananne Al-Ani called "Excavations" I made the face a landscape/ map for the festival which I think would be creatively helpful if I was to shape/map out the festival.  I then continued to draw out my own geometric shapes as I had seen a particular sculpture in the Richard Deacon exhibition at the Tate Britain in Room 6 called 'Tropic 2007'
which I really liked in how you can turn a shape 3D.

FMP: Nielly Francoise

Nielly Francoise was an artist I recently stumbled acrossed, the style of oil painting for me was always something I loved the risen paint effect I always thought worked well when artist use it. But when looking at Francoise it was the bold and striking colours that caught my eye - it was reminiscent of the fresh and vibrant flowers I saw abroad. It then struck an idea to re-create the style in a floral patterned way, which I did and then transferred into patterns for poster backgrounds. I think the patterns that covered the whole of the posters worked well, however thought it might look better if I recreated it using photography of real flowers. I also do like and think the 3D stone I created is successful and could possibly used as a logo for the festival - however again I don't think its strong enough or easily recognisable.

FMP: David Mesguich

Continuing from Richard Deacons 'Tropical 2007', David Mesguich is an artist I have seen the works of that for me is a more modern take on taking geometric shapes and turning them into 3D sculpture. In response to his work I used the face I created previously and using paper just experimented with how it will look if was to be 3D. However as I am branding the ICON music festival and not creating sculptures for it I thought to myself ... how can I incorporate these shapes i have made into my branding? I then had a few ideas of how they can be incorporated. The first idea was to re-create a stained glass effect - which for me worked quite nicely however wasn't strong enough. I then thought i can have the shape integrated with the image - to do this some of the shape was in front of the image and some was behind parts of the image - creating a 3D effect. The stained colour effect was the next idea along with the shattered effect created using the shapes which although to me was quite appealing to look at - I just didn't think was was strong enough for the branding of a festival? would the audience easily identify and remember it?

FMP: David Szauder

When looking at Szauder, I wasn't really looking for ideas for branding the festival - but trying to visually express that 'other side' of someone which is usually shown/ let out during festivals. Szauders pixelated and digitally glitched themes for me represented just that - it took a very conservative and uniform sort of image and with its style brought a vibrant, electric and unexpected sort of feel to the image. So with some primary pictures taken in the Lovure in paris I tried to recreate that same feeling/atmosphere.

FMP: Dan Mountford

Dan Mountfords work with photo manipulation is really appealing to me, as I enjoy as a hobby to try out weird and unusual photo manipulations and to see the result. Mountford in his work merges humans and plants to create really interesting visuals that are very futuristic. He also in some of his work uses this dot to dot theme to create different shapes and then joins it with his photography. In response to his work I did just that - I took a few primary photos of people and using some of the primary pictures of plants I collected previously tried to merge and manipulate them together to look as if they were one which I  was pleased with the outcome however when placed in the environment of a poster didn't work as well as I wanted, for me there was just too much going on. I then moved onto his second style, his use of dots, and again with primary pictures taken tried to use the style to create an interesting visual. My outcome to this I think was very successful as it reflected a very iconic and strong atmosphere just looking at the visual alone - which I wanted for my festival. I then choose to further develop the style by adding more to 'the face' and then even had a go at creating a logo in the same  theme which I also liked but didn't think it works as strong as the face alone which is very iconic and slick.

FMP: David Carson

When responding to David Carson's work I noticed he worked in three main styles - where he first uses  hand written text styles to create this very authentic and specialised fonts which brings a real bespoke sort of feeling to his work. He then uses text in a very busy way where the text is placed very randomly and most often overlapped in their different characters sizes and styles. His last style I seemed to noticed is a style I really like to use in my own work, which is a layered text effect where the letters in a word sometimes are placed in front or behind the image in the design - creating a very vibrant, 3d effect - it also brings motion to his work. So when responding to his work i did just that! Using primary pictures I tried to creating festival promotional posters in his style and surprisingly I really liked the hand written style and the feeling it gives to my work. The title 'Icon' which was hand written stood out for me the most and I wanted to further develop and explore it. I then experimented with the hand written text that could almost pass as the logo, and each time I added colour, images or texture to it I personally thought it brought and reflected a whole new theme of festival each time, for example when adding the silhouettes to the logo - it gave off a very folk styled theme, so I made a folk themed poster to see if it could work for my festival. Unfortunately although i do like the style, I don't think it would work for what i'm trying to go for with my festival branding.

FMP: Collection Of Primary Pictures in Paris

[Authors Own, 2014]


To capture and be inspired by the renaissance side of my chosen theme - whilst visiting Paris I took these primary photos really trying to get the detailing and beauty of the buildings, sculptures, the colour themes, textures and shapes.

FMP: Primary Picture Collection In Barbados

To capture and be inspired by the floral side of my chosen theme - whilst visiting barbados I took these primary photos really trying to get the detailing and beauty of nature, the colour themes, textures and shapes of each plant can give me an opportunity of creative print making that could easily be transferred onto my festival branding products.



[Authors Own, 2014]

FMP: Festival Mania!

Here is a festival creative board I made to allow me to see how and what makes each of these successful festivals. As I look across the board there are a few things that stick out for me in what makes festival branding successful.
Heres what I found;

- A running colour scheme and use of shapes throughout every piece of promotional item.
- A striking yet memorable logo that isn't too complicating.
- Text dominant festival promotional posters - the artists that are playing is what they want to see!
- A dominant theme that could easily to used on any platform.
- Memorabilia is key! - to allow them to feel as they are officially part of the festival whilst in the festival and to remind them of the memories after the festival.

FMP: Music Festival Branding Project

In this project I aim to brand and construct a whole new advertising campaign for a music festival where I will explore the theme ‘floral renaissance’ which is a collaboration of my interests. I will explore the themes of the renaissance and nature, methods of how existing designers creatively express these themes and seek to experiment with design processes and techniques that I have learnt additionally to allow me to stretch myself and make my work professional yet innovative. Music festivals attract predominantly young adults, therefore my objective is to successfully market my concept for the music festival to their taste, which will be a challenge as the contents of theme I have chosen such as nature can be a cliché in which I hope to completely subvert. I will also look at how existing festivals are promoted and analyse what I think is successful that I could possibly incorporate into my work and what doesn’t work so well so that I can avoid making a similar mistake. Whilst in the production of my campaign I will be constantly investigating the many forms in which I can present my work allowing it to be original and effective. I plan to document the process of production, from the strengths to the weaker areas of the creation of my campaign through the supporting pieces of my project such as my personal reflective blog and sketchbook.

Mood Board: 

Festival Name Creation: