3 Projects in 2 weeks

[ Authors Own, January 2014 ]



[ Authors Own, January 2014 ]



[ Authors Own, January 2014 ]

3 Projects in 2 weeks

I really enjoyed these projects, the hidden treasures project for Holland Park for me being my most enjoyed project out of the three as I discovered a whole new 'treasure' in london that I would be definitely visiting for future projects and in my spare time. When creating the I wanted to first create a strong yet elegant logo to reflect the location and atmosphere of the park which I did successfully. I then experimented with coloration of the photographs I took of the park and although I tried all sorts of colours and effects the one I ended up picking was the nearest to the original image, as I thought it would make the campaign timeless and appealing to a wide variety of audiences. Furthermore I then experimented with the position and colour of the logo created on the posters so that they still look apart of the posters but still stand out strong.
The Subversive design project that I choose to do on the issue of global warming was also quite exciting to create as it still had to look like a land rover advert but yet the wording I would come up with would have to be short yet smart to display a strong message of cars such as 4x4's and there impact of CO2 emissions on global warming. It took quite a bit of time to search for fonts and re-create the effects of the existing land rover advert however in the end I do think it has paid off.
The constructed photo project for me had the most creative and strongest outcome out of all three projects as I think it really captures the word "Claustrophobia/ Claustrophobic". My idea of making the
images into a cube I also really like and think works well to put across the atmosphere of being Claustrophobic. To add, the extra poster designs I did, I also think work quite well and would be interesting to see how the group responds to the designs as we haven't had a group feedback session just yet. The posters are a play on IKEA style adverts, with there unusual furniture names, basic descriptions and small print of how nearly everything in the advert is not included, which I think works quite well in my posters.
For me these projects have been a real test for me as I had a degree interview at the end of week one therefore the whole of week one was lost for me to do any work on these projects - leaving me with just one week to complete ALL THREE projects. On the other hand I am still quite happy with the outcomes.

InfoGraphics: My Top 50 Played Songs

[Authors Own, January 2014]

I choose to visually show my top 50 played songs in the form of Info-Graphics. This project was for me probably the hardest project for me to start up as we had such a broad range of information to choose and visually present. However once I started to think about what would interest me I came up with the idea of showing my top 50 played songs, due to my interest in music, which helped me to stay interested in this particular project.  When doing Info-Graphics I always think clean cut designs always speak louder and don't scare away the audience, therefore I keep it very simple yet still appealing to look at and packed with lots of information. For me there is still a lot of room for improvement with features like colour and font size, however I am still quite pleased with the outcome and once developed more, could see it being used commercially.

Wayfinding Project: Wembley Park

[Authors Own, January 2014]

For the Wayfinding Project I choose my location to be Wembley Park, as its currently going through a revamp and I saw it as a great opportunity to map out the new developments in Wembley, my local area. To do this I carried out a photographic survey of the area, this allowed me to not only mark key locations / buildings within the area but allow me to see how Wembley is being branded- something I can incorporate into my work. To allow my work to be different and stand out I choose to design a Wayfinding booklet for children "Hidden in Wembley Park" to use and document whilst in the area of Wembley - adding to the 'Wembley experience' when coming down to see someone in concert, to see the football in the stadium, or just to shop with there family. What I did was turned each iconic piece of architecture, that I thought would be easy enough for a child to recognise, into a something fun and cartoon like with a clear link to how it actually looks. For example Wembley Arena into the 'City Jukebox'. I also took into account the current life and trends of a child and aims of Wembley Park and incorporated social networking links in which the kids can post pictures on there social networking sites with each particular piece of architecture once they have found them along with with its hash-tag; building a campaign and Wembley's profile for visitors to come. If I had to do this project again I would try and make it look just a bit more childish for example playing around with the colours used.

I received very positive feedback by peers and tutors with someone saying " It looks so real, and I can can see it being easily used by wembley" which really pleased me. However I also received some constructive criticism on the colours I used as they understood the clear link with purple and Wembley's branding but on the other hand they think I could of thought about colours a bit more. 

Wembley Park Photographic Survey

[Authors Own, 2014]