Wayfinding Project: Wembley Park

[Authors Own, January 2014]

For the Wayfinding Project I choose my location to be Wembley Park, as its currently going through a revamp and I saw it as a great opportunity to map out the new developments in Wembley, my local area. To do this I carried out a photographic survey of the area, this allowed me to not only mark key locations / buildings within the area but allow me to see how Wembley is being branded- something I can incorporate into my work. To allow my work to be different and stand out I choose to design a Wayfinding booklet for children "Hidden in Wembley Park" to use and document whilst in the area of Wembley - adding to the 'Wembley experience' when coming down to see someone in concert, to see the football in the stadium, or just to shop with there family. What I did was turned each iconic piece of architecture, that I thought would be easy enough for a child to recognise, into a something fun and cartoon like with a clear link to how it actually looks. For example Wembley Arena into the 'City Jukebox'. I also took into account the current life and trends of a child and aims of Wembley Park and incorporated social networking links in which the kids can post pictures on there social networking sites with each particular piece of architecture once they have found them along with with its hash-tag; building a campaign and Wembley's profile for visitors to come. If I had to do this project again I would try and make it look just a bit more childish for example playing around with the colours used.

I received very positive feedback by peers and tutors with someone saying " It looks so real, and I can can see it being easily used by wembley" which really pleased me. However I also received some constructive criticism on the colours I used as they understood the clear link with purple and Wembley's branding but on the other hand they think I could of thought about colours a bit more.