Elastoplast Advertising Campaign

[Authors Own, January 2014]

I thoroughly enjoyed this project set for us over the christmas break, becoming one of my favourites projects so far! What worked for me is that I had an actual real business with its own branding to work with but yet still create something create and unique yet professional. To do this I created a 'brand board', something I like to do before jumping straight into the project, its basically me trying to grasp the brand and what they are about, so what I did was look at they advertisements from when they started to this very day, I looked and analysed what it is about the brand that they like to do when advertising their product. Through this I found a common theme within there campaigns, the theme of 'characters within a family' along with a narrative and strong graphic branding for example the 'Britain VS Weather' campaign. I then looked at the brands colour palette to incorporate into my campaign allowing it to look more authentic. The only thing I would change in this project is to create a stronger graphic identity for the title "A never ending journey... Moments into memories", which I wasn't able to produce due to the time limit. Overall I received very good feedback from my peers and tutors, with the extra website and billboard design also being a hit.