Here is a festival creative board I made to allow me to see how and what makes each of these successful festivals. As I look across the board there are a few things that stick out for me in what makes festival branding successful.
Heres what I found;
- A running colour scheme and use of shapes throughout every piece of promotional item.
- A striking yet memorable logo that isn't too complicating.
- Text dominant festival promotional posters - the artists that are playing is what they want to see!
- A dominant theme that could easily to used on any platform.
- Memorabilia is key! - to allow them to feel as they are officially part of the festival whilst in the festival and to remind them of the memories after the festival.
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