FMP: Music Festival Branding Project

In this project I aim to brand and construct a whole new advertising campaign for a music festival where I will explore the theme ‘floral renaissance’ which is a collaboration of my interests. I will explore the themes of the renaissance and nature, methods of how existing designers creatively express these themes and seek to experiment with design processes and techniques that I have learnt additionally to allow me to stretch myself and make my work professional yet innovative. Music festivals attract predominantly young adults, therefore my objective is to successfully market my concept for the music festival to their taste, which will be a challenge as the contents of theme I have chosen such as nature can be a cliché in which I hope to completely subvert. I will also look at how existing festivals are promoted and analyse what I think is successful that I could possibly incorporate into my work and what doesn’t work so well so that I can avoid making a similar mistake. Whilst in the production of my campaign I will be constantly investigating the many forms in which I can present my work allowing it to be original and effective. I plan to document the process of production, from the strengths to the weaker areas of the creation of my campaign through the supporting pieces of my project such as my personal reflective blog and sketchbook.

Mood Board: 

Festival Name Creation: