The final outcome of my project is a promotional reel for my own music
festival ‘ICON Music Festival’ consisting of promotional posters, festival
merchandise, web and app concepts and a festival electronic pass. A combination
of research and concept experimentation from a variety of all mediums of art
has allowed me to successfully develop my very own branding visuals for my
music festival.By initially planning out my journey in this project using a final major
plan has allowed me to not only stay motivated and on track but constantly
reminded me of tasks I should carry out to help maximise my creativity. My blog
has allowed me to look deeper and evaluate my own work on a regular basis to
again push myself to further develop my work – by taking what works well and
moving it onto the next step, allowing my work to move from strength to
strength and dismissing as much weaknesses as I can.The first target I set myself in this project was to carry out effective
primary and secondary research – trying not to go off subject but to be
experimental; which I believe I successfully met by not just researching the
obvious and going that extra mile to fly to Paris with a fellow class mate to
capture and understand my theme more. The second target was to creatively
respond to each artist I research which again I think I met – however looking
back would of liked to done a bit more of. My last target was to finish my
final pieces and effectively present them in a way that looks professional and
authentic, I do think considering my health problems successfully met this
target, however if I didn’t stumble upon those problems would of liked to do
much more.Reflecting on my project overall I have thoroughly enjoyed it, but due
to my serious health problems I believe I have been held back slightly as I
focused on my health.Throughout the project I have received quite a lot of positive feedback
for peers, with the main point of how much they like the openness of my
research and then my response to each artist that links with my project, being
a strength. What has been extremely useful for me is due to my broad artist
references I was able to converse with my peers and tutors to get further
artist and events that they think linked into what I was going for – however
each advice point I received had a completely different creative viewpoint
which allowed me to stretch myself even more.Over this project for me one lesson has been very prominent, that no
matter how much you plan your steps – something can easily can become an
obstacle and stop you in your ways, which in this case was my health resulting
in me in hospital and missing out on a lot of time; a reminder to work
efficiently and creatively whenever working on a project – and never waste any
time!
[Authors Own, 2014]
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